|
| Support
: Frequently Asked Questions
|
| |
|
|
|
| |
|
| |
What standard sizes are used for printing of
office collaterals? |
| |
|
| |
Why work with 2Toons rather than direct with
printers and manufacturers? |
| |
|
| |
How much will a project cost? |
| |
|
| |
How soon will a project be completed? |
| |
|
| |
How much control will I have over the process? |
| |
|
| |
What is a retainer agreement? |
| |
|
| |
Will
my printed piece look exactly like it does on my computer
monitor? |
| |
|
| |
What
is the difference between the RGB and CMYK colour space and
why does it matter? |
| |
|
| |
What
are spot colours? |
| |
|
|
|
| |
|
|
What
standard sizes are used for printing of office collaterals? |
| |
"A"
size (paper) and "C " size (envelopes) are a set
of sizes established by the International Standards Organization
(ISO). 2 other sizes mentioned here are the common DL-sized
envelope and the US-common Letter-isize.
| Size |
Size
in mm |
Approx
inches |
| A0 |
841
x 1189 |
33,1
x 46,8 |
| A1 |
594
x 841 |
23,4 x 33,1 |
| A2 |
420
x 594 |
16,5
x 23,4 |
| A3 |
297
x 420 |
11,7
x 16,5 |
| A4 |
210
x 297 |
8,3
x 11,7 |
| A5 |
148
x 210 |
5,8
x 8,3 |
| A6 |
105
x 148 |
4,1
x 5,8 |
| A7 |
74
x 105 |
2,9
x 4,1 |
| Letter |
280
× 216 |
11
x 8½ |
| Size |
Size
in mm |
Approx
inches |
Use
for |
| C0 |
917
x 1297 |
36
1/8 x 51 1/16
|
flat A0 sheet |
| C1 |
648 x 917 |
25
1/2 x 36 1/8 |
flat A1 sheet |
| C2 |
458 x 648 |
18
x 25 1/2 |
flat
A2 sheet |
| C3 |
324
x 458 |
12
3/4 x 18 |
flat A3 sheet |
| C4 |
229
x 324 |
9 x 12 3/4 |
flat A4 sheet |
| C5 |
162
x 229 |
6
3/8 x 9 |
flat
A5 sheet |
| C6 |
114
x 162 |
4
1/2 x 6 3/8 |
A5
sheet folded in half, A4 sheet folded in quarters |
| C7 |
81
x 114 |
3
3/16 x 4 1/2 |
A5
sheet folded in quarters |
| DL |
110
x 220 |
4
5/16 x 8 11/16 |
A4
or Lletter sheets folded in thirds |
|
| |
|
| |
|
|
Why work with 2Toons rather than direct with printers and
manufacturers? |
| |
We
free your time up by releasing you from micro-managing the
various processes that take place in a project. This allows
you more time to run your organization and better use your
resources. You pay us not only for the production, but the
time it takes to manage the project – liasing with
printers/manufacturers, writing/editing copy, dropping off
ads, media placements, etc.
2Toons
will bring a broader range of experience to the table, this
means that you will have a team working on your account
that can offer a macro-perspective on all your advertising,
marketing or public relations project. |
| |
|
| |
|
|
How much will a project cost? |
| |
A
project cost depends on many factors, including the scale
of the project, your goals and expectations and the expected
turn-around time. 2Toons will never surprise you with hidden
costs or unexpected budget overruns. We prepare budget estimates
for project based on your specific requirements. |
| |
|
| |
|
|
How
soon will a project be completed? |
| |
2Toons
has always and will continue to complete every project in
a timely manner. If a deadline is set by you, we feedback
to you if it can be realistically met, or if adjustments
or alternate plans will be needed. The scale of the project
usually determines the time it takes to complete. A schedule
helps to keep a large project moving on track and on time. |
| |
|
| |
|
|
How much control will I have over the process? |
| |
Our
clients are as involved as they wish to be — some
clients enjoy a "hands on" approach, while others
choose to take a back seat. In either case, each step of
the process is approved by our clients and we welcome your
valuable input. We will work with you to fulfill your needs,
and we will also respectfully disagree if we believe the
impact of a project will be diminished by altering its course.
Ultimately, however, our clients are "the boss"
and your satisfaction is the bottom line. |
| |
|
| |
|
|
What
is a retainer agreement? |
| |
For
an agreed upon monthly amount, 2Toons can handle specific
aspects or all of your advertising, marketing and public
relations needs. Not only does a retainer help level the
"peaks and valleys" in cost associated with working
on a per-project basis, but it also assures that your account
is given the consistent, ongoing attention that effective
advertising, marketing and public relations require. Retainer
clients also enjoy a lower hourly billing rate on any projects
that fall outside the bounds of the retainer agreement. |
| |
|
| |
|
|
Will
my printed piece look exactly like it does on my computer
monitor? |
| |
There
are some small differences. Scanners and digital cameras
create images using combinations of just three colors: Red,
Green and Blue (called "RGB"). These are the colors
that computers use to display images on your screen. But
printing presses print full color pictures using a different
set of colors: Cyan (blue), Magenta (red), Yellow and Black
(called "CMYK"). So at some stage your RGB file
must be translated to CMYK in order to print it on a printing
press. This is easily done using an image editing program
like PhotoShop, PhotoDeluxe, or Corel PhotoPaint.
Be aware that it is possible to make colours in RGB that
you can't make with CMYK. They are said to be "out
of the CMYK colour gamut". What happens is that the
translator just gets as close as possible to the appearance
of the original and that's as good as it can be. It's something
that everyone in the industry puts up with. So it's best
to select any colours you use for fonts or other design
elements in your layout using CMYK definitions instead of
RGB. |
| |
|
| |
|
|
What is the difference between the RGB and CMYK
colour space and why does it matter?
|
| |
RGB
refers to the primary colours of light, Red, Green and Blue,
which are used in monitors, television screens, digital
cameras and scanners. CMYK refers to the primary colours
of pigment: Cyan, Magenta, Yellow, and Black. These are
the inks used on the press in "4-color process printing",
commonly referred to as "full colour printing".
The
combination of RGB light creates white, while the combination
of CMYK inks creates black. Therefore, it is physically
impossible for the printing press to exactly reproduce colours
as we see them on our monitors. |
| |
Top
|
| |
|
|
What
are spot colours? |
| |
Colour
is created on printed material by mixing inks. In most
cases, four inks are used: Cyan, Magenta, Yellow, and
Black (CMYK for short). However, when printing many copies
of the same artwork, some areas of flat colour (that is,
areas filled with the same colour) may not appear consistent.
This is due to many factors, such as ink density, temperature,
paper quality, etc. If you select a colour in CMYK, it
may also print as something entirely different, depending
on which printer prints it.
So, in cases where a designer wants to ensure that a colour
will print exactly the same on many copies (for example,
a corporate colour on stationary or packaging), she can
specify a spot colour instead.
Spot colours are special colours that are guaranteed to
look the same, no matter who prints them, no matter how
many times you print them. There are a few spot colour
systems out there, but the industry standard is the Pantone
Matching System (or PMS for short).
Designers can select colours from swatch books that contain
samples of all the spot colours available. They can then
be assured that the colours will print just as they expect
them to. You can order these swatch books from Pantone.
Keep in mind that an ink will look different if it's printed
on a matte paper stock vs. a glossy, coated paper stock.
For this reason, there are different PMS swatch books
available, in Coated, Uncoated, as well as a few other
formats, such as mettalic colours.
One important piece of advice: Never match a spot colour
by its appearance on a monitor. Always select a colour
from a swatch book. Computer monitors display colour by
shining light from behind the screen, while printed colour
is illuminated by reflected light... they're very different.
Note: When defining spot colors, do not depend on the
monitor to represent accurate color. You also cannot rely
on the color reflected in laser/ink jet printouts. Choose
Pantone colors based on what you see in the Pantone swatch
book.
|
| |
|
|
